‘Small Town’—a long story, as we started calling it internally, since this project stretched over two years! The reason? Chris O’Dowd wrote a wonderfully weird story that sparked endless debates about which genre it belongs to.
Starring the lovely Christina Hendricks and Paddy Considine, alongside a cast of colourful characters (see Character Art), the series is set in the fictional rural Irish town of Drumbán. When a major Hollywood film production arrives, the town is suddenly thrust into the spotlight—only for a long-buried secret, hidden for 25 years, to come to light.
In terms of execution, we fully embrace the comedic oddities of small-town Drumbán, leaning into the quirks, secrets, and hidden lives of its people—always hinting at what they might be concealing.
The truth is out there. And it can feck off.
My role: Campaign Concept & Art Direction
Creative Director: Several, but mostly Johnny Ace
Copywriter: Pat Cannon
Photographer: Matthias Clamer
Retoucher: Several, but mostly James Paddison
A true crime documentary investigating 14 mysterious deaths within the UK. Recent discoveries point towards potential Russian involvement, unveiling a gripping tale of intrigue and suspense.
Role: Concept & Art Direction
Creative Director: Simon Corkin
Retoucher: Kristina Stankeviciute
follows BAFTA-winner Sheridan Smith as she portrays Rosie Molloy, a character struggling with a host of addictions that strain her personal relationships. When a humiliating incident at her brother's alcohol-free wedding lands her in the hospital, Rosie resolves to overhaul her life by ‘Giving up everything”, relinquishing smoking, sex, and alcohol - or so she intends.
The creative challenge was conveying addiction without resorting to explicit depictions of substance use.
It was a long gestation but worth all the effort. I learnt a few things along the way and it was great to work with talents like Sheridan Smith, Ardal O'Hanlon, Pauline McLynn and the creative team at Sky.
Role: Campaign Concept & Art Direction
Creative director: Alastair Austin
Copywriter: Kristofer Richardson
Photographer: Steve Schofield
Retoucher: Simon Schmitt
Danny Mays as Detective Major, Stephen Graham as Carver, Anna Maxwell and Vinette Robinson are the talent of this new Sky Comedy.
My task was to come up with an idea using existing stills to promote series 3.
Deadline Day: Football’s Transfer Window" offers an exclusive peek into the multi-billion-dollar football transfer market. This Sky Original Documentary delves deep into the heart of the action.
Role: Concept & Art Direction
Copywriter: Luke Butler
Illustrator: Alexander Wells
uncovers a chilling crime scene where three men were fatally shot in their Range Rover along a quiet country lane in Rettendon, Essex, in December 1995. Allegedly stemming from a feud among underworld figures linked to drug supply in the 90s rave culture, this new documentary challenges the convictions of those jailed for the murders, raising questions about their innocence.
Role: Concept & Art Direction
Retouchers: Lee Binding & Danny Kerley
Designers: Silvino Leal & Marcolm Riley
We captured the essence of The Beatles' iconic cover by featuring Greg Davis, Noel Fielding, Daisy May Cooper, and Jamali Maddix in a playful homage.
Role: Concept & Art Direction
CD: Johnny Ace
Photographer: Justin Drowning
Producer Monica Macasieb
Retoucher: Kristina Stankeviciute
Designers: Abbie Edwards
Discover Ibiza’s criminal underworld, and its transition from a small, peaceful island to the drug fuelled party capital of the world.
Idea: Ibiza is an island of two sides: a vibrant party destination where gangs and drug cartels battle for control beneath the surface.
Role: Campaign Concept & Art Direction
Creative director: Johnny Ace
Designer: Damian Martinez
Retoucher: Lee Binding
The Energy of Magic
Steven Frayne brings his magical energy and shines a light on the everyday streets of Britain during the Christmas season
Shot entirely in-camera by Guy Farrow, with light painting by Marcel Panne, the scene comes to life in the graffiti-covered underpass of Leake Street, Waterloo.
Role: Concept & Art Direction
CD: Simon Corkin
Creatives: Ben Mahon & Jordan Smith
Photographer: Guy Farrow
Light Photographer: Marcel Panne LichtFaktor
Producer: Jake Cullen
Retoucher: Sophie Hewitt
