A true crime documentary investigating 14 mysterious deaths within the UK. Recent discoveries point towards potential Russian involvement, unveiling a gripping tale of intrigue and suspense.
Role: Concept & Art Direction
Creative Director: Simon Corkin
Retoucher: Kristina Stankeviciute
follows BAFTA-winner Sheridan Smith as she portrays Rosie Molloy, a character struggling with a host of addictions that strain her personal relationships. When a humiliating incident at her brother's alcohol-free wedding lands her in the hospital, Rosie resolves to overhaul her life by ‘Giving up everything”, relinquishing smoking, sex, and alcohol - or so she intends.
The creative challenge was conveying addiction without resorting to explicit depictions of substance use.
It was a long gestation but worth all the effort. I learnt a few things along the way and it was great to work with talents like Sheridan Smith, Ardal O'Hanlon, Pauline McLynn and the creative team at Sky.
Role: Campaign Concept & Art Direction
Creative director: Alastair Austin
Copywriter: Kristofer Richardson
Photographer: Steve Schofield
Retoucher: Simon Schmitt
The challenge was to introduce a new double lube, designed for both partners, with the unique feature of creating sparks when combined.
Our solution focused on portraying the lubes as a manifestation of sexual chemistry between partners, emphasizing the exciting and stimulating nature of their interaction.
Agency: Havas Worldwide
Creative Director: Alasdair Graham
Art Director: Katya Crichton
Copywriter: Saskia Green
Film Direction: Thierry Poiraud
THE SMILE THAT STAYS WITH YOU
Prints to promote lubes - Play more, Smile more.
The task was to develop a print campaign for the Nigerian market that embodies the brand's philosophy of "Be Mighty," promoting mental and physical strength.
While the prints were effective, they didn't fully showcase the extensive work undertaken for the client. We were on the verge of launching numerous new products and initiating educational projects to reinforce the brand's ethos of "Be Unstoppable, Be Different." One highlight was securing Zuriel Elise Oduwole as the brand ambassador, a prominent Nigerian/American education advocate known for her efforts in promoting girls' education in Africa. Unfortunately, due to economic challenges in Nigeria, all projects had to be put on hold.
Gary Salter photographer
The task at hand was to launch a new cold sore cream that became invisible upon application.
Our solution was to highlight its unique benefit: the transparent formula eliminates the need to hide.
For PR and generating content, we propose an attention-grabbing idea: utilizing acrobats to traverse towns and cities, drawing attention to the product's invisible nature and generating buzz.
Agency: Havas Worldwide
Role: Concept & Art Direction
Creative Director: Mark Fairbanks
Copywriter: Saskia Green
Film Direction: Sebastian Petretti
The brief was to launch a new season of F1 and Moto GP for WOW TV Germany. The solution: All teams and racers are back to zero. New tech, new faces, new luck. The message: We’re back at the beginning. Stream the whole season with WOW
This campaign aimed to raise awareness about child sex trafficking through a bold approach. We created a mappable image of a sex doll’s mouth, which users could modify by inserting their own image. By sharing these altered pictures, individuals could show their support for the cause and contribute to spreading awareness about the issue of child sex trafficking.
This film showcases The Venture, an international contest by Chivas, designed for social entrepreneurs leveraging their businesses for positive impact. With a substantial fund of $1M, The Venture aims to support social entrepreneurs globally, helping them scale up and gain recognition. The film provides a retrospective of the program's first year, celebrating its achievements and inspiring participants for the upcoming second year.
I created a 20” infographic video (which, unfortunately, I lost) to illustrate how the contest operates and encourage people to vote for the best startup ideas.
A collaborative film produced with Havas Japan to showcase a limited edition of Chivas Regal blended Scotch whisky, influenced by a journey undertaken by Master Distiller Colin Scott in Japan.
Print to communicate that Chivas Regal 18 has been awarded “best whisky in the world”.
Special size OOH and digital posters in Manchester
DNA of the 5 master blenders.
The artwork was created from an algorithm which used the DNA of the 5 master blenders that created this new luxury whisky.
The challenge was to invite people to try the cream - studies have shown that consumers would stick with it after they tried the cream for the first time.
Our solution was to make the comparison to addiction.
Role: Campaign Concept & Art Direction
Agency: Havas Worldwide Creative
Director: Alasdair Graham
Copywriter: Saskia Green
Film Direction: Adam Cameron
Any celebration should be about enjoyment, not a platform for protest. This campaign aims to maintain a light-hearted tone rather than recruiting new advocates.
Idea: We humanize animals by portraying them in memorable and witty images dressed as people. Through these visuals, they express their identity and gratitude towards veganism. Accompanying the campaign is the hashtag #behuman, a bold and shareable phrase with viral potential. This phrase is deliberately ambiguous, serving as both a playful description of the images and a call to humanity to show compassion by choosing not to consume meat.
In this campaign, we showcase how individuals can seamlessly collect their packages while continuing with their daily activities. Central to each scene is the Amazon Pickup Point, providing convenience for customers to receive their deliveries without interrupting their routines. Positioned against on-brand, graphic-coloured backgrounds, the Pickup Point stands out as an iconic feature.
Different characters are depicted, each with their unique personal style and accompanying 'props,' offering insights into why they utilize the Pickup Point. Each scenario is supported by a relevant real-life example, reinforcing the campaign's message. For instance, we illustrate that there's no need to return home to retrieve a package, showing a woman collecting her item while passing through a train station.
Role: Campaign Concept & Art Direction
Agency: Amazon
Creative Director: Eloise Smith
Copywriter: Joe William
Pitch for a new anti-ageing cream launch
Role: Campaign Concept & Art Direction
Copywrite: Saskia Green
This section showcases a pitch created for the NHS aimed at increasing awareness of their website and the range of services they offer. The campaign aims to highlight the importance of easy access to healthcare information and resources online.
Additionally, you'll find various other print projects created while at DDB.
Agency: DDB London
Creative Director: Emer Stamp & Ben Tollett
Art Director: Katya Crichton
Copywriter: William Fowler
This series features 7 prints, each highlighting a distinct reason why Tropicana juice is renowned for its exceptional taste. Each print captures the essence of Tropicana's flavor experience, inviting viewers to savor the freshness and quality of the juice.
Role: Campaign Concept & Art Direction
Agency: DDB London
Creative Director: Jeremy Craigen
Copywriter: William Fowler
Creative Equals
This campaign was created for Creative Equals for IWD to raise awareness of the disproportionate impact that this crisis (C-19) had on women and to highlight that if we don’t act to support the women in the creative industry we risk sleepwalking into the biggest crisis in gender equality in a generation.
We invited women to ‘Take A Pause’ at 11am and reflect on what women have been going through in this pandemic, including being denied furlough, losing their jobs, or stepping back from their careers to look after the children. The campaign was featured widely in Campaign, Creative Brief and other industry press.
The main messages/stats were:
Women’s careers have been put on hold
4 x more women than men have lost their jobs
71% of women have been denied furlough
27% of women have experienced mental illness during Covid-19
15% of pregnant women have lost their jobs in the pandemic
Reflect on what happened to women during Covid-19
Global film launches for Nurofen Meltlets and for 7+ years old.
THE CHALLANGE
To increase awareness and drive penetration of ‘Vanish Gold for Whites.’
THE SOLUTION
We created a competition where people needed to wear white clothes on a white background, and post an image of themselves on social media, using the hashtag #winwithvanishwhite. The prize was a designer wardrobe and photo shoot for their family.
MEDIA IDEA
Placing Vanish tips on the washing instruction label where people would look for it. Relevant messages could match the clothing - For example a party top could have a message about what to do in the case of red wine spills or kids’ dungarees would have tips on how best to deal with grass stains.
This section showcases a variety of projects created for the pharmaceutical industry. Each project is designed to meet specific needs and goals within this sector, demonstrating versatility and expertise in addressing the unique challenges of healthcare communications.
